Closer to the farmer. Wherever the farmer is.
From humble beginnings we have grown to operate 13 branches across Zimbabwe — taking our products and expertise within reach of every farmer.
To become a leading company that is field-oriented and knowledge-intensive, supplying high-quality products at reasonable prices that every farmer can access.
To prioritise farmers' prosperity by providing products and knowledge that maximise their farm produce — both qualitatively and quantitatively.
A qualified agronomist and animal scientist — on the ground.
Every Farmer's Choice branch has a qualified agronomist and animal scientist ready to give farmers personalised advice and guidance tailored to their farm and their specific needs. No one-size-fits-all. Just real recommendations grounded in Zimbabwean conditions.
A one-stop solution for every farmer.
Stockfeeds
Keeping your livestock healthy and productive.
Veterinary medicines
Because healthy animals mean a healthy income.
Agrochemicals
Herbicides, insecticides and fungicides for every crop.
Grain protectants
Securing your harvest long after the season ends.
Built with Choice Protection. Proven on our Sherwood demo farm.
Farmer's Choice works hand-in-hand with Choice Protection, a sister company that develops and produces chemicals branded exclusively under the Farmer's Choice name. Through this partnership we have successfully registered over 30 chemicals designed specifically for the Zimbabwean farmer — every one of them trialled on our own demonstration farm in Sherwood before it ever reaches a farmer's hands.
Visit your nearest branch
We're stocked and staffed across Zimbabwe — Kwekwe, Bulawayo, Gweru, Gokwe, Kadoma, Chivhu, Banket, Chiredzi, Karoi, Zvishavane and Gutu.
Find a branch